Aspirational Investing

Conventional wisdom in the financial sector suggests a compromise exists between above-market returns and impact. We aspire for more. In this series, we speak to fiduciaries at the vanguard, who refuse to compromise between these two objectives, innovatively pursuing top-quartile performance inclusive of their unique missions.
E005 | Hallie Label
In this episode of Aspirational Investing, Mike Miller of Crewcial Partners sits down with Hallie Label, founder and CEO of Expect Equity, for a clear-eyed conversation about the future of public equities, the limits of conventional thinking, and how systemic exclusion, not lack of talent, is the real drag on performance.
Takeaways and Insights
Expect Equity isn’t just a firm. It’s an intentional, rigorous response to a broken pipeline in the asset-management industry. Drawing on Hallie’s 20+ year career as an investor, allocator, and COO, the episode lays out a model for backing emerging managers in public equities who have long been overlooked, not for lack of merit, but lack of institutional access.
Access Is the Missing Alpha
Hallie launches the conversation with a blunt truth: the traditional asset-management ecosystem favors familiarity over potential. Allocators are often risk-sensitive not just for portfolio-related reasons, but because their own careers hinge on not making mistakes. Expect Equity exists to solve for that by giving overlooked managers the track record, infrastructure, and credibility they need to become fundable at scale.
Allocators often say they’re simply looking for the best returns, but many are predominantly looking for assurance that choosing a new manager won’t damage their own reputation or career. It’s not just about upside; it’s about minimizing downside risk to themselves. Hallie reframes the challenge, acknowledging that allocators want to do their jobs well and advance their careers, just like anyone else, so you can’t just lead with returns. You have to reduce the perception of risk.
Designed to De-Risk Without Diluting Ambition
Expect Equity’s three-year incubation model offers managers time to build a real track record, form relationships with institutional LPs, and benefit from a top-tier operational infrastructure without being overwhelmed by back-office burdens.
The model is capital-efficient for LPs too, allowing them to start small, get to know managers, and scale over time. “Allocators can withstand investment risk,” Hallie says, “but they can’t withstand operational risk. That’s what we’ve solved for”.
Backing Builders, Not Box-Checkers
Talent isn't one-size-fits-all, and Expect doesn’t chase pedigree. Many of the most compelling investors Hallie meets didn’t grow up dreaming of starting a fund, not because they lacked ambition, but because no one around them ever had. As Hallie puts it, “I had to adjust my thinking. When someone says, ‘I’ve never seen anyone like me do this,’ it doesn’t mean they’re not ready. It means the path was never visible to them.”
Expect Equity was built to make the path to fund management real for those who’ve been systematically left out, not by lowering the bar, but by removing barriers that never should’ve been there in the first place. The goal isn’t to create clones of what already exists; it’s to back investors with grit, entrepreneurial energy, and a clear, differentiated lens. The result? A stronger, more resilient bench of investment talent (the kind the industry claims to want, but rarely takes the step to fund).
Performance, Not Performative
Hallie’s objective isn’t to simply provide a launchpad. She intends to build a durable ecosystem, aiming to retain managers as advisory partners long after they go independent after the initial incubation. Through a rigorous curriculum, constant feedback loops, and relationship-building with LPs, the point is to coach future leaders, beyond just picking talent.
While selective, the model is not standardized. “We're ‘best athlete’ in our approach,” she explains. “We're trying to find people who have that entrepreneurial aspiration…[and] know themselves well enough, and are at a point in their lives where they are prepared to take this step.”
The Stakes Are Bigger Than Returns
At its core, this episode is driven by a sole idea: capital allocation is power. And when access to capital is narrowed by pattern recognition, homogeneity, and risk aversion, the entire system stagnates. As Haille says, “I think the only way long-term the people in those rooms are going to change is if a broader set of people have access to capital.”
Failing to evolve leads to more than missed opportunities for individual managers; it supports systemic waste. Institutions with bold missions may be investing in ways that quietly contradict their own values; when risk-aversion leads to homogeneity, it doesn’t just stifle innovation, it limits impact. As Hallie puts it, “If the behavior of the investment managers... undermines the fundamental purpose for which [the] pool exists, then the dollars that the pool is spitting out are getting wasted.” In other words, beyond potential longer-term underperformance, capital that isn’t aligned with mission could actively erode the very outcomes it's meant to support.
Core Takeaways
- Talent isn’t the bottleneck. Access is. The capital formation process filters out capable managers long before returns enter the picture.
- Risk is structural, not just statistical. Allocators are optimizing for safety and reputation. Expect Equity designs for that reality, not against it.
- Infrastructure enables ambition. Strong back-office support and LP relationships free managers to focus on performance—not survival.
- Diversity without accountability is lip service. Real change requires rethinking incentives, pipelines, and long-term capital flows.
- Expect Equity isn’t philanthropy, it’s actionable strategy. The firm aligns alpha-seeking behavior with inclusion by fixing the mechanics of opportunity, not just talking about it.
Expect Equity aims to both widen the aperture while re-engineering the lens. In a market dominated by sameness, Hallie Label is seeking to identify, incubate, and elevate investment talent that institutions would otherwise miss. And in doing so, the goal is not only shifting returns, but reshaping the rules of who gets to play.
- Permanent capital is an investment structure without fixed timeframes, unlike traditional private equity funds, which require selling assets within set lifecycles. This flexibility allows investors to hold onto assets as long as they find it beneficial, avoiding forced sales regardless of market conditions. By removing these time constraints, permanent capital fosters more strategic, uninterrupted partnerships, focusing on long-term growth rather than the pressure of achieving short-term gains.
DISCLAIMER
This podcast is for informational purposes only and does not constitute financial, legal, or investment advice. The opinions expressed are those of the speakers and do not necessarily reflect the views of Crewcial Partners LLC. Listeners should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results, and all investments involve risk.
What were some of the main successes of Crewcial Partners last year?
Summary: Most importantly, we maintained our long-term posture through an unfriendly market. Markets have a way of overreacting to events; however, our clients stayed on track and kept their public equity exposure at high levels. Our process ensured we never faced liquidity challenges or any issue that demanded we act in a short-term matter.
Lesson: A long-term bias works but requires discipline, diversification, and an understanding of expectations. Fundamentals and valuation—the price you pay for something— ultimately matters. Crises and difficult times have winners and losers. The winners are ultimately those with the strongest balance sheets, best business strategies, and the most capable manager teams; they win over the longer term because they're better than their competition.
What are your thoughts on sizing in the current environment?
Summary: It can seem contrary to human nature at times; the stuff that does well, you want to see become a bigger and bigger part of the portfolio. However, you should be adding money to managers that have struggled but are poised to rebound, keeping in mind your longer-term return profile. Sizing is important and depends on a deep understanding of diversification and manager volatility profiles.
Lesson: Take advantage of the natural cyclicality within markets, selling at the peaks and buying the bottom is the way to long-term sustainable success. Be proactive when managers have a great year. When Crewcial has a manager that's up 100%, we ensure that we trim back 25-50% so the capital is ready to redeploy into out-of-favor managers with even stronger future prospects.
What are some of the areas that could be improved from 2023?
Summary: We are still trying to wrap our heads around the way markets are actually functioning; the gap between price and fundamental value seems as if it's become unbounded. This creates a problem of balance. If you're constructing a diversified portfolio, one of your underlying assumptions is that it will moderate volatility and some of the short-terms concerns; this should allow you to play offense when things are bad and a little defense when things are really good. But that falls apart if markets are creating high correlations that shouldn't exist between strategies. We’re still learning to better understand which conditions can and will create more of these correlation issues, so that we don't end up constructing portfolios that require truly extraordinary levels of patience to see through.
Lesson: Cultivate a better understanding of correlation among managers. Thinking about managers based on the way they behave in different market climates is important. Prepare for various environments and build portfolios that are not going to have several seemingly distinct strategies reacting to the same market environment. Diversification is ultimately always your friend.
What are some of the insights you’ve gained from your latest year of travel?
Summary: Being back on the road has been one of the great events of 2023. It’s rewarding to physically sit down with people, whether in Europe, Asia, South America, Africa, or the United States, and really hear what they’re seeing on the ground, what they’re doing in their portfolios, and the real-world implications, because markets aren't necessarily the real world. Being reminded how different people see the world differently is immensely important as an investor.
Lesson: Preferable options exist outside indexation; opening up to a global perspective broadens one’s ability to consider truly impactful diversification. The goal is to find differentiated thinking wherever it is. We're not looking for investment managers, we’re looking for thoughtful, engaged people who invest.
What does history tell us for “Magnificent Seven” index funds going forward?
Summary: The index has reached a very high level of valuation concentrated in a group of unbelievably dominant companies. However, while no one is arguing that Apple is a bad business, there is a price for everything and this price seems too high right now. From the 60s through the 00s, people felt the same about many companies that didn't prove to be very good investments. One way to illustrate this is to look at the top five in late 90s, which included Cisco, Intel, General Electric, Microsoft, and IBM. If we exclude Microsoft from the equation, these are all still pretty powerful businesses but they have not been good stocks to own. It’s the inevitable nature of impermanence. We can almost guarantee ten or 20 years from now, the current names will be around, but they probably won't be the most popular or dominant names in the market.
Lesson: Design portfolios to capture the broader economy; while well-constructed portfolios will always have allocations to bigger names, entire swaths of the economy are growing at a much faster rate than these brand-name businesses and are currently being overlooked by investors. Capture long-term opportunities today cheaply.
What is Crewcial excited about for 2024?
Summary: First, ESG, which has unfortunately become a very controversial subject. However, at the end of the day, it's a powerful risk framework; from our perspective, we need to be able to arm both our clients and our research team and consultants with better information on this subject and approach, as it’s a complicated topic. We can't make it simple, but we can identify very specific variables at the portfolio company level to transparently consider which managers and portfolios have a higher level of risk around material environmental, social, and governance issues that affect their viability as good investments.
Second, another big change at Crewcial was our formation of an investment committee. We’re doubling down on our approach, allowing talented team members to focus on what they understand best and follow their passions as investors, but we’re now taking those passions and directing them into somewhat of a more formalized process. It's based on tracking, monitoring, and ensuring individuals get the training they need to scale and fully capture the bigger picture to find the best managers, no matter their initial backgrounds upon entering the firm, while pairing complementary skillsets to bring out the team’s full potential.
Lesson: Don’t be afraid to be different while embracing the fundamental rules of finance. Identify the full scope of everyone’s areas of strength and play off each to build a greater whole. Embrace idiosyncrasies and preferences while being open and honest with feedback and assessments. We do not treat our investment team members as analysts, rather as investors cultivating an owner’s mindset. We're trying to find ways to capitalize on differentiated perspectives to ultimately uncover the difference between market price and fundamental value; seeing things differently, and cultivating an environment in which such perspectives can range openly, is a critical element of that.
We don’t just want the usual suspects from the same handful of schools, we want to expand our collective perspective to include more women, ethnically diverse individuals, and people of all persuasions from different parts of the country or with different educational or experiential backgrounds—talented people come in all shapes and sizes. A diverse team of diverse perspectives is intended to capture the overlooked points of view necessary to uncover the next great idea.
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Crewcial Partners LLC is a Securities and Exchange Commission registered investment advisor. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any securities. Past performance is not indicative of future results, and investments involve risk and are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed here.