Crossed Paths

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Leaders on Leadership" is a podcast that brings together executives and leaders from mission-driven non-profit organizations to discuss the challenges, opportunities, and evolving strategies within the sector.  

E001 | Tarik Kitson

In this episode, host Dine Grullon, CEO of Crewcial Partners, sat down with Tarik Kitson, healthcare administrator at Memorial Sloan Kettering Cancer Center and co-founder of Active Plus, a nonprofit dedicated to improving youth health and wellness. Their discussion explores the challenges facing public health in underserved communities, the importance of early intervention in shaping lifelong wellness habits, and the role of leadership in sustaining impact-driven organizations.

 

Dine Grullon, CEO | Published January, 2025

Building a Mission-Driven Nonprofit—By Accident

Tarik Kitson’s journey into nonprofit work began unexpectedly. Initially focused on adult personal training, he never planned to work with kids until a friend teaching in East Harlem highlighted the severe lack of physical education, afterschool sports, and wellness programs in public schools. What started as a few volunteers showing up on Saturdays for basic fitness sessions quickly gained momentum. Schools saw improvements in student behavior, attendance, and engagement—prompting Tarik and his co-founder, Miguel Rojas, to formalize their work as Active Plus in 2013.

What makes Active Plus unique is its holistic approach. The organization integrates sports, nutrition education, mindfulness, and leadership development to create a comprehensive wellness experience for kids. As Tarik explains, engaging youth in physical activity is only one piece of the puzzle:

“It was hard for me to preach to be just active and to play a sport without addressing what’s going on up here mentally, right? But also of how to fuel your body.”

The Crisis in Youth Health & Public Schools

A shocking revelation that drove Tarik to action was the staggering disparity in access to physical education between public and private schools. In many New York City public schools, students have no dedicated recess or structured physical education classes—something Tarik found hard to believe, especially in one of the world’s wealthiest cities. The result?

  • Kids lose interest in school due to a lack of extracurricular engagement.
  • Limited access to safe outdoor spaces makes physical activity nearly impossible.
  • Food deserts and unhealthy eating habits fuel obesity and chronic health conditions.

“In New York City, a lot of these kids are living situations... Some are living in studios. Some are living in one-bedroom apartments—the mom, the dad, the uncle, the grandma, the siblings—they’re tight. And when you talk about middle school, it’s dangerous to go outside and play.”

Without school-based opportunities for physical and emotional wellness, many kids are left without a clear path to healthier lifestyles.

Expanding Nationally: Scaling Impact & Overcoming Challenges

Since its humble beginnings, Active Plus has grown to serve thousands of students across all five NYC boroughs—and is now expanding nationally, partnering with organizations like the NBA, Microsoft, and Peloton. But scaling a nonprofit comes with sustainability challenges.

As a small but growing organization, Active Plus operates on a quarter-million-dollar budget, which is relatively modest for its reach. Tarik emphasizes the importance of donor relationships and creative funding strategies. Unlike larger nonprofits that may rely on one-time grants, Active Plus ensures financial stability by:

  • Building long-term donor relationships instead of relying on one-off contributions.
  • Developing partnerships with schools, government agencies, and corporate sponsors.
  • Creating adaptable programs that can be sustained without continuous outside funding.

“When we work with kids, it might be a 10-week program or 12-week program, but we have extensive programs where because of sustainability and we don’t necessarily always know where our money’s gonna come, we treat it like it might be our last time with these students.”

The Role of Leadership: Empowering the Next Generation

A crucial aspect of Active Plus’s success has been community engagement and leadership development. Tarik stresses the importance of mentorship and consistency in youth programs. Many of the organization’s former participants have returned as mentors, volunteers, and even staff members, reinforcing a cycle of community-driven change.

In his dual role as a healthcare leader and nonprofit founder, Tarik draws connections between preventative health efforts in youth and long-term health outcomes. Having worked in chemotherapy units for over 16 years, he sees firsthand the devastating impact of chronic disease—many of which could be mitigated with early education and intervention.

“One thing I’ve learned going around the country is that what we’re doing here in New York City is just needed all around.”

A Vision for the Future

Looking ahead, Tarik envisions Active Plus as a fully self-sustaining organization with a dedicated space to host programs and workshops. By 2026, the nonprofit is set to open its first dedicated facility—a major milestone that will allow for expanded programming and deeper community engagement.

However, his ultimate vision does not stop at just New York, extending to broader systemic change in public education, health policies, and community resources to address youth wellness on a national level.

Key Takeaways

  • Early intervention in youth health is critical—physical activity, nutrition, and mental wellness must be addressed together.
  • Public school health programs are severely underfunded—without intervention, disparities in access to wellness resources will continue to grow.
  • Nonprofit sustainability depends on strong partnerships—funding and community engagement are essential for long-term impact.
  • Leadership is about relationships—mentorship and consistency matter more than any single program.

Tarik Kitson’s story is a powerful reminder that grassroots efforts can create real change, and that health and wellness should be a right, not a privilege. As Active Plus continues to grow, its mission remains clear: empowering communities by giving youth the tools they need to lead healthier, more fulfilling lives.

 



Notes & REFERENCES
  1. Permanent capital is an investment structure without fixed timeframes, unlike traditional private equity funds, which require selling assets within set lifecycles. This flexibility allows investors to hold onto assets as long as they find it beneficial, avoiding forced sales regardless of market conditions. By removing these time constraints, permanent capital fosters more strategic, uninterrupted partnerships, focusing on long-term growth rather than the pressure of achieving short-term gains.

 

DISCLAIMER

This podcast is for informational purposes only and does not constitute financial, legal, or investment advice. The opinions expressed are those of the speakers and do not necessarily reflect the views of Crewcial Partners LLC. Listeners should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results, and all investments involve risk.

 

What were some of the main successes of Crewcial Partners last year?

Summary: Most importantly, we maintained our long-term posture through an unfriendly market. Markets have a way of overreacting to events; however, our clients stayed on track and kept their public equity exposure at high levels. Our process ensured we never faced liquidity challenges or any issue that demanded we act in a short-term matter.

Lesson: A long-term bias works but requires discipline, diversification, and an understanding of expectations. Fundamentals and valuation—the price you pay for something— ultimately matters. Crises and difficult times have winners and losers. The winners are ultimately those with the strongest balance sheets, best business strategies, and the most capable manager teams; they win over the longer term because they're better than their competition.

What are your thoughts on sizing in the current environment?

Summary: It can seem contrary to human nature at times; the stuff that does well, you want to see become a bigger and bigger part of the portfolio.  However, you should be adding money to managers that have struggled but are poised to rebound, keeping in mind your longer-term return profile. Sizing is important and depends on a deep understanding of diversification and manager volatility profiles.

Lesson: Take advantage of the natural cyclicality within markets, selling at the peaks and buying the bottom is the way to long-term sustainable success. Be proactive when managers have a great year. When Crewcial has a manager that's up 100%, we ensure that we trim back 25-50% so the capital is ready to redeploy into out-of-favor managers with even stronger future prospects.

What are some of the areas that could be improved from 2023?

Summary: We are still trying to wrap our heads around the way markets are actually functioning; the gap between price and fundamental value seems as if it's become unbounded. This creates a problem of balance. If you're constructing a diversified portfolio, one of your underlying assumptions is that it will moderate volatility and some of the short-terms concerns; this should allow you to play offense when things are bad and a little defense when things are really good. But that falls apart if markets are creating high correlations that shouldn't exist between strategies. We’re still learning to better understand which conditions can and will create more of these correlation issues, so that we don't end up constructing portfolios that require truly extraordinary levels of patience to see through.

Lesson: Cultivate a better understanding of correlation among managers.  Thinking about managers based on the way they behave in different market climates is important. Prepare for various environments and build portfolios that are not going to have several seemingly distinct strategies reacting to the same market environment. Diversification is ultimately always your friend.

What are some of the insights you’ve gained from your latest year of travel?

Summary: Being back on the road has been one of the great events of 2023. It’s rewarding to physically sit down with people, whether in Europe, Asia, South America, Africa, or the United States, and really hear what they’re seeing on the ground, what they’re doing in their portfolios, and the real-world implications, because markets aren't necessarily the real world.  Being reminded how different people see the world differently is immensely important as an investor.

Lesson: Preferable options exist outside indexation; opening up to a global perspective broadens one’s ability to consider truly impactful diversification. The goal is to find differentiated thinking wherever it is.  We're not looking for investment managers, we’re looking for thoughtful, engaged people who invest.

What does history tell us for “Magnificent Seven” index funds going forward?

Summary: The index has reached a very high level of valuation concentrated in a group of unbelievably dominant companies.  However, while no one is arguing that Apple is a bad business, there is a price for everything and this price seems too high right now. From the 60s through the 00s, people felt the same about many companies that didn't prove to be very good investments. One way to illustrate this is to look at the top five in late 90s, which included Cisco, Intel, General Electric, Microsoft, and IBM. If we exclude Microsoft from the equation, these are all still pretty powerful businesses but they have not been good stocks to own. It’s the inevitable nature of impermanence. We can almost guarantee ten or 20 years from now, the current names will be around, but they probably won't be the most popular or dominant names in the market.

Lesson: Design portfolios to capture the broader economy; while well-constructed portfolios will always have allocations to bigger names, entire swaths of the economy are growing at a much faster rate than these brand-name businesses and are currently being overlooked by investors. Capture long-term opportunities today cheaply.

What is Crewcial excited about for 2024?

Summary: First, ESG, which has unfortunately become a very controversial subject. However, at the end of the day, it's a powerful risk framework; from our perspective, we need to be able to arm both our clients and our research team and consultants with better information on this subject and approach, as it’s a complicated topic.  We can't make it simple, but we can identify very specific variables at the portfolio company level to transparently consider which managers and portfolios have a higher level of risk around material environmental, social, and governance issues that affect their viability as good investments.

Second, another big change at Crewcial was our formation of an investment committee. We’re doubling down on our approach, allowing talented team members to focus on what they understand best and follow their passions as investors, but we’re now taking those passions and directing them into somewhat of a more formalized process. It's based on tracking, monitoring, and ensuring individuals get the training they need to scale and fully capture the bigger picture to find the best managers, no matter their initial backgrounds upon entering the firm, while pairing complementary skillsets to bring out the team’s full potential.

Lesson: Don’t be afraid to be different while embracing the fundamental rules of finance. Identify the full scope of everyone’s areas of strength and play off each to build a greater whole. Embrace idiosyncrasies and preferences while being open and honest with feedback and assessments. We do not treat our investment team members as analysts, rather as investors cultivating an owner’s mindset. We're trying to find ways to capitalize on differentiated perspectives to ultimately uncover the difference between market price and fundamental value; seeing things differently, and cultivating an environment in which such perspectives can range openly, is a critical element of that.

We don’t just want the usual suspects from the same handful of schools, we want to expand our collective perspective to include more women, ethnically diverse individuals, and people of all persuasions from different parts of the country or with different educational or experiential backgrounds—talented people come in all shapes and sizes. A diverse team of diverse perspectives is intended to capture the overlooked points of view necessary to uncover the next great idea.

TBD

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